What a WILD trip.
AND after about 12-ish years, right here we’re.
Lots of you’ve gotten develop into my associates, folks I discuss to repeatedly. Lots of you’ve gotten shared your tales. A few of you’ve gotten come on the weblog to share. A few of you’ve gotten made associates from the TSC Fb group. And all of you’ve gotten embraced The Skinny Confidential in essentially the most constructive methods.
So in the present day is an enormous day.
It’s official: The Skinny Confidential has launched its personal product line ( !!!! ).
Product that’s not white labeled with my label slapped on it, however somewhat a branded, rigorously detailed product that has been crafted over the past three years.
That is one thing my crew & I’ve labored on 7 days every week, day & evening. 329147+ Zoom calls and conferences, sacrificed many Friday nights, hundreds of thousands of conversations, and so many instances I needed to say “NO” to say “YES” to product…and right here we’re LOL.
It’s actually CRAZY how a lot goes into a correct launch- from the decks, web site design & implementation, model story, manufacturing, design, distribution technique, launch plan, constructing a crew, graphics, social media layouts, legalities, paperwork, Quickbooks, COVID roadblocks to advertising to ingredient lists to packaging to ZOOM calls…TO THE ACTUAL PRODUCT. A shitload of again & forth. A variety of “NO’S.” And lots of people who didn’t get the imaginative and prescient…I had no concept all the THINGS that got here together with launching my fantasy merchandise.
I imply, making a imaginative and prescient out of nothing- what may go flawed? ( A LOT ).
BUT, that’s okay as a result of it was price it.
Anyway THIS is one thing that YOU ( sure, YOU ) have helped us construct. I’ve requested your opinions each step of the best way & via direct messages, e-mails, IG tales Q & A, Fb teams, Snapchat messages, and so forth. I’ve been capable of actively contain the group in actually cool methods.
Group is all the things to me. With out it, this platform would simply be one other platform- you’re the heartbeat. The group is what makes The Skinny Confidential. And to have a product line that’s very a lot community-driven was SO IMPORTANT.
Each little element of this product line is with you in thoughts. I would like you to like each single facet- from the texture, to the look, to the advertising, to the packaging, to the messaging, to the branding. It’s best to know each single tiny fucking element I used to be concerned in. In fact I even have an unimaginable crew of individuals serving to to execute my imaginative and prescient, which I’m without end grateful to. The crew HAS CRUSHED IT.
So on that observe, meet your two new greatest associates: THE HOT MESS ICE ROLLER and effectively, duh- you guessed it: THE ICE QUEEN FACIAL OIL ( as a result of you already know I haddddd to do an oil for you ).
The backstory right here is straight & to the purpose. It’s one that you just watched me endure: JAW SURGERY. A journey that on the time was so brutal that I may barely see the sunshine. BUT !!! That have helped me carry this product to market. Mainly I had horrific jaw surgical procedure 5 years in the past. I went into the surgical procedure naively, fully unaware of the aftermath. Anyway I awoke from surgical procedure so fucking swollen WITH a full blown identification disaster as a result of my face was triple the scale…And also you guys, the swelling didn’t go down for…years. I used to be caught with a veryyyyyyy swollen, fluid-filled face.
I attempted everything- from facial acupuncture to sizzling/chilly jaw ice packs to lotions to sleeping with my head as much as diuretics to leaping on a trampoline to Advil.
Properly besides one factor…FACIAL MANIPULATION WITH ICE.
So years in the past earlier than anybody was all about utilizing an ice curler, I went on Amazon & searched “ice software.”
Up pops this shitty software that appears low-cost for like $8.99. I order it. I strive it. It really works. And works WELL.
There’s all this stuff I needed to alter about it. Issues prefer it didn’t maintain freezing chilly for greater than 2 minutes, it squeaked ( horrible within the mornings whenever you’re attempting to decrease your cortisol LOL ), broke after just a few makes use of, &…it was so ugly. It appeared ugly on my self-importance too. It was a software you’d disguise, not fairly in any respect.
Since I began The Skinny Confidential I envisioned what product want to me. To you. And that’s after I had this second. I used to be like “OMG I have to create a line of magnificence instruments that this unimaginable group really desires to placed on their Instagram feed.”
( Little did I fucking know it might take 3 years & soooooo a lot forwards and backwards & soooo many street blocks. The event was actually CRAZY as a result of I needed each fucking element to be excellent…however that’s a narrative for one more day ).
Collectively we created this cheeky, sturdy, cute software that HOLDS COLD FOR SOOOOO LONG YOU’RE GOING TO FREAK. SHE’S THE CUTEST. So easy & not flimsy. Appears insane on the self-importance. The rose pink curler GETS SO COLD.
Facial manipulation x ice, man. It’s the cocktail that retains on giving. So many advantages which we’ll get into however to call just a few: lymphatic drainage, decreased irritation, & completely eliminates rosé wine face. I’ve used mine ever because it was created each.single.day. It’s been so exhausting to not share as a result of it’s actually a part of my AM/PM routine. Even my greatest good friend, Westin, my husband, AND MY DAD are obsessed. Significantly I’ve caught them ice rolling their faces & loving it.
…SOOO, let’s discuss details- with THE HOT MESS ICE ROLLER you’ll be able to count on:
GET THE SKINNY:
- A preventative magnificence software that makes use of the medley of chilly remedy to contour, tighten, & de-puff the fuck out of your pores and skin.
WHAT MAKES IT DIFFERENT FROM OTHER ICE ROLLERS?
- Not like different ice rollers, that is made with strong aluminum, which retains it ICY COLD FOR YOU. Different ice rollers lose the chilly shortly.
- The cheeky deal with is made with silicone, for a extra comfy feel- additionally feels sturdy.
- The software is iconic pink & embossed with The Skinny Confidential brand to make sure it seems to be stylish whether or not it’s in your self-importance or in your hand for an Instagram Story selfie.
- I needed a fingerprint grip for you so it didn’t slip like different low-cost ice rollers. The fingerprint grip makes all of the distinction.
- WHERE DO I EVEN START. First off, it immediately reduces puffiness & redness ( assume how an ice-pack can scale back swelling & bruising! YES PLZ).
- Boosts circulation, as a result of fortunate us it brings blood to the pores and skin floor which completely restores radiance & encourages optimum cell operate.
- Helps shrink the scale of pores, for smoother-looking skin- so like use it earlier than you apply make-up, mkay?
- Helps with lymphatic drainage via the mixture of a facial therapeutic massage and ice therapy- SO BYE-BYE WINE FACE.
HOW TO USE:
( NOTE: whenever you take away the ice curler from the freezer, roll it in your wrist like 8 instances to verify it’s not too chilly in your face. Additionally by no means moist the ice curler earlier than placing it within the freezer- you don’t want a dry ice state of affairs so, NO water wanted. To wash it, simply use lukewarm water on a wash material. You possibly can all the time use the curler in common temperature too- you’ll nonetheless get the lymphatic advantages if it’s not chilly which is FUN ).
Anytime, anywhere- morning or evening. If you need it freezing chilly like me, add to the freezer. If you need it kind of chilly, add to the fridge.
MORNING: I LOVE utilizing mine as quickly I get up as a result of I really feel prefer it provides my face a shot of espresso. I child, I child however actually it’s a pleasant get up. One other sizzling tip: is to ice roll earlier than you apply make-up. It’s going to tighten your pores and skin earlier than making use of your sunscreen, basis, CC cream, and so forth.
NIGHT: use on the finish of your nighttime skincare routine, to assist lock your serums and moisturizers’ elements into your pores. OH & use along with your ICE QUEEN FACE OIL…as a result of the oil has cooling properties. We created it for use collectively. A ying & yang if you’ll. Which brings us to…
THE ICE QUEEN FACE OIL:
GET THE SKINNY:
- A high-quality, cooling facial oil PACKED with antioxidants that penetrates shortly & successfully to assist hydrate, agency, & in fact, scale back the looks of high quality strains & wrinkles. It leaves your pores and skin supple, dewy, & glassy- OH HEY.
My “why” right here is oils have all the time been a essential theme on the platform. I’ve used them since I used to be 16 years previous. I order olive oil at accommodations from room service to take away my make-up. Throughout being pregnant I doused myself in oils to keep away from stretch marks ( it labored ). Final 12 months I even launched an oil with Elemis as a result of they’re so important to my skincare routine. Even my guide, Get The F*ck Out Of The Solar, options oils EVERYWHERE. I imagine they’re the important thing to youth after all of the merchandise I’ve examined. I’ve additionally discovered after speaking with so lots of you that it’s tough to seek out an oil that isn’t closely fragranced or perfume-y. SO YOU KNOW I HAD TO CREATE MY OWN…
- Restores pores and skin’s pure moisture barrier.
- Replenishes hydration, serving to stop moisture loss whereas defending pores and skin in essentially the most scrumptious manner.
- Helps scale back the looks of high quality strains and wrinkles.
(NOTE: I all the time needed a pomegranate/raspberry oil however all the time discovered them to be generic. To create my very own was superb as a result of I used to be capable of very a lot be fingers on with the ingredient record. See beneath).
- Pomegranate Seed Oil– wealthy in Vitamin C & antioxidants, which may help stop cell harm.
- Raspberry Seed Oil – sizzling tip right here: raspberry seed oil comprises one of many highest antioxidants of any of the vegetable or fruit oils. Successfully moisturizes & improves pores and skin elasticity + dryness. Additionally it has quite a lot of Vitamin A.
- Blueberry Seed Oil– Very highly effective antioxidant. Helps enhance the pores and skin’s hydration, elasticity, smoothness, & density WHICH WE LOVE.
- Menthol– Offers soothing and cooling sensation to the pores and skin. I LOVE MENTHOL SINCE I WAS IN HIGH SCHOOL as a result of it has a scrumptious odor that isn’t components, it simply naturally smells like this. I like how I take advantage of it for preventing irritation & redness after I would get my brows waxed that I figured, we’d like it for facial redness. Menthol has tons of advantages prefer it calms down irritation, helps rid blackheads/whiteheads, helps diminish darkish spots & pigmentation, AND it’s identified to advertise glowy, clear pores and skin. YES PLZ.
I averted heavy fragrances. You’ll discover there’s not a robust odor in any respect. Really virtually no odor really. That’s as a result of throughout Covid the masks state of affairs combined with closely fragranced skincare merchandise gave me dermatitis. I discovered that the dermatitis was from having a masks over merchandise with perfume.
Fragrances are simply not my factor as a result of it irritates my pores and skin. So creating an oil with no bunch of added shit only for fluff & odor, was the purpose. This oil is all-natural with elements hand-picked only for you. No odor, simply outcomes.
AND YOU GUYS IT LAYS SO NICELY UNDER MAKEUP. None of that balled up residue. GLOW GLOW GLOW.
HOW TO USE:
Technically you should use this the way you need: alone, after your routine ( my skincare guru, Dr. Dennis Gross, all the time says “oils final” ), to take away make-up, &/or in your neck/tits/arms/no matter. Additionally it really works greatest with the ice curler as a result of it very a lot cools all the things down. THE BEST INFLAMMATION DUO.
HOW I LIKE TO USE:
MORNING: I don’t often cleanse within the morning, I really feel prefer it’s stripping to my pores and skin. So I get up and ice roll, perform a little skincare routine & end with the oil to maintain issues cool. Then earlier than making use of sunscreen or make-up, I ice roll once more. The ice curler helps take in the oil extra successfully.
NIGHT: After cleaning ( I LOVE A CLEANSING BALM ), I apply 3-4 drops of oil onto my fingers. Then I merely rub fingers collectively & press ( press as an alternative of pat, IMO ) the oil into my pores and skin. I take it to my tits- just like the neck, chest, boobs. After which any further oil, apply it to the tops of your fingers. IT’S DELICIOUS.
So there you’ve gotten it. Skinny Confidential product.
THIS IS JUST THE BEGINNING. Slowly however certainly extra merchandise shall be coming quickly with restricted portions out there. Once more, we’re not simply white labeling & slapping a label on one thing. They’re all a labor of affection & will take time. Every product I create is with the viewers in thoughts so I’d love your suggestions. Be at liberty to DM or e-mail me. I like studying all of your messages.
This model began after I was a bartender. I had no cash to my identify & simply an concept. 12 years later, the product is right here. Sluggish & regular has been the motto. Anyway I hope this conjures up you to create your personal future & go after your desires, nonetheless wild they’re.
I LOVE YOU ALL- HAPPY SHOPPING.
SHOP THE PRODUCT LINE:
Source: By Lauryn